Mattress shopping anyone?
Read this first: http://www.slate.com/id/93956/ And if you're lazy, this is the thesis of the article: "Here's the lowdown: Mattress makers rename identical products for each different retail store. Different labels, exact same guts. Why? Obfuscation. It's hard to shop for the lowest price when you can't compare apples to apples. Lucky for you, they're all subtle variations on the same apple—not only within each brand, but even among different brands." It is oh so very true; mattress shopping is a pain!